Stakeholder Legitimacy Management and the Qualified Good Neighbor: The Case of Nova Nada and JDI
研究了一家大型纸浆造纸公司如何通过政治语言和象征性活动管理一个小修道院和自然静修中心的利益相关者合法性,揭示了权力和合法性对利益相关者识别与显著性的影响。
This article focuses on the company-stakeholder relationship between a large pulp and paper company and a small monastery and nature retreat center. The literature on stakeholder management and organizational legitimacy provides a theoretical foundation. The analysis demonstrates how organizational power and legitimacy can influence stakeholder legitimacy. The authors illustrate the ways that a company can manage the legitimacy of stakeholders through the use of political language and symbolic activity. The results contribute to a better understanding of stakeholder identification, salience, and the different contexts of legitimacy in the company-stakeholder relationship. Implications for stakeholder research and practice are also discussed.