The Effect of New Product Radicality and Scope on the Extent and Speed of Innovation Diffusion
基于制度和从众理论，研究了创新的激进性和范围如何影响扩散的程度和速度，对82个新产品在三个行业十六年间的数据进行了实证检验。
Drawing from institutional and bandwagon theories, we develop and examine how characteristics of an innovation—radicality and scope—affect diffusion rates—the extent and speed of diffusion. The hypotheses are empirically tested with a sample of 82 new product innovations in three separate industries over a sixteen-year time span. We find that: (1) the greater the radicality of innovation, the higher the extent and faster the speed of diffusion and (2) the greater the scope of innovation, the faster the speed of diffusion. We advance the innovation diffusion literature by using the institutional and bandwagon literature to explain how micro-characteristics of each innovation influence diffusion rates.