消费者对服务补救策略的反应:线上与线下环境的调节作用
Consumer responses to service recovery strategies: The moderating role of online versus offline environment
JOURNAL OF BUSINESS RESEARCH · 2005
被引 243
人大 A-ABS 3
- Katherine Harris
- Dhruv Grewal 通讯
- Lois A. Mohr
- Kenneth L. Bernhardt
服务营销消费者行为服务补救线上与线下渠道