Emotions and Entrepreneurial Opportunity Evaluation
通过两项实验发现，情绪的评价维度（如确定性和控制感）会影响创业者的风险感知和偏好，其中愤怒和快乐（与确定性和控制相关）降低风险感知，而恐惧和希望（与不确定性和缺乏控制相关）则相反。
Emotions may affect opportunity evaluation yet emotions’ influence in entrepreneurship research has been neglected. Findings from the two studies in this paper indicate that appraisal dimensions of emotions influence risk perceptions and preferences. In Study 1 (n = 187), the participants’ scores on risk perception for a venture scenario were significantly lower for anger and happiness–induced participants (emotions associated with outcome certainty and control) than for fear– and hope–induced participants (emotions associated with outcome uncertainty and a lack of outcome control). In Study 2 (n = 66), the entrepreneurs’ preference for the higher value but uncertain outcome related positively to their scores on trait anger and trait happiness.