Consumer preferences and attitudes towards organically grown produce
研究消费者对有机农产品的偏好和态度，发现注重营养、担心农药残留的消费者更偏好有机产品，而白人、高学历、大家庭的潜在买家更能容忍感官缺陷。
A two-equation bivariate probit model was formulated to analyse simultaneously consumers' preferences and attitudes toward organically grown produce (OGP). Results suggest that consumers who are nutritionally conscious, concerned about the use of pesticides, and wanting produce tested for freedom from residues would have a higher propensity to prefer OGP. Among the potential buyers, consumers who are white, better educated, and have large families are more likely than others to tolerate sensory defects. The study suggests that testing and certification, sensory qualities, and competitive pricing are the most important factors that would enhance the marketing potential of OGP. Copyright 1996 by Oxford University Press.