Targeted Consultancy Services as an Instrument for the Development of Remote SMEs
研究发现偏远地区中小企业对公共咨询服务的“隐性需求”未被满足，企业常误判自身问题；短期诊断咨询能提升其问题评估能力，从而更有效利用现有服务。
This article claims that traditional supply of public support programmes for small and medium-sized enterprises (SMEs) in remote locations fails to achieve its objective: it is not met by ‘hidden’ demand. An experiment was conducted in SMEs that did not use available consultancy programmes in three remote regions in the state of Ceara in Brazil: a consultant was sent to each of them on a diagnosis mission. The results indicate that there is a ‘hidden demand’, in the sense that most of the enterprises need consultancy, but do not apply for the available services, and that they are generally incorrect in their assessments of the problems they face and how the issues identified should be prioritized. After benefiting from short-term diagnostic consultancy, they are better able to evaluate problems and, consequently, use available professional consultancy services more efficiently.