Quality Uncertainty and Price in Monopoly Markets
研究了垄断企业在消费者对产品质量估计不准确时如何定价，发现当消费者偏好相似且不确定性较小时，价格随不确定性增加而下降，否则价格上升。
This paper examines a monopoly firm's pricing strategy in a market in which consumers have varying and imprecise estimates of the quality of the firm's product. It is shown that the firm's price declines in response to an increase in the level of consumer uncertainty about quality when consumer tastes for the product are sufficiently similar and their uncertainty about quality is sufficiently small. When one or both of these conditions fails to hold, however, it is shown that the monopoly firm's price is positively related to the level of consumer uncertainty about quality. Copyright 1996 by Blackwell Publishing Ltd.