通过参与者回忆构建战略决策过程模型:一项自由模拟检验

Creating Models of the Strategic Decision Making Process Via Participant Recall: A Free Simulation Examination

JOURNAL OF MANAGEMENT · 1987
被引 38
人大 AFT50ABS 4*

中文导读

研究了参与者回忆数据在构建战略决策模型中的有效性,通过自由模拟实验发现参与者对自身决策的回忆存在严重不一致,回忆准确性随细节深度增加而提高,但信息全面性下降。

Abstract

Numerous models have attempted to explain the strategic decisionmaking process. Most of these models have used participant recall as their data base. Several theoretical arguments are cited regarding the potential invalidity ofparticipant recall data. The results of afree simulation study demonstrate a severe lack of agreement among participants about the nature and details of their own strategic decisions. Recallfidelity increased with deeper levels of detail, with an attendant loss in information comprehensiveness. A distinction was made between a lack of agreement arising from failures to remember elements mentioned by another decision maker and disagreements which occurred when each person remembered afact or event differently.

战略决策管理科学认知心理学研究方法