Understanding Customer Choices in E-Financial Services
基于过去研究，构建了一个评估电子金融服务客户选择驱动因素的框架，并在美国客户中进行了实证研究，帮助金融企业理解市场驱动因素。
Despite extensive focus on e-services by scholars, many questions related to understanding the market drivers of customer choices in e-services remain unexplored. Therefore, building on past research and recognizing the need to systematically assess the relative importance of various choice drivers, we developed a framework for developing effective e-financial service offerings and conducted an empirical study of customers in the United States. Our single industry-focus is in keeping with similar industry-specific research in e-services.