Launching a Viable Joint Venture
描述了一个最初不被看好但通过特殊培育在第一年实现所有目标的合资企业案例，并提出了提高新兴合资企业成功概率的启动步骤。
In turbulent economic settings, joint ventures are an appealing way for companies to quickly combine distinctive strengths and opportunities. The record of success, however, for joint ventures involving more than small, routine operations is poor. This article describes a venture that was initially scorned but, with distinctive nurturing, did meet all its targets in its first year of operation. This article then presents several steps in the launching process that can improve the odds of success for many other emerging ventures.