Corporate Political Strategies for Widely Salient Issues
探讨了当公共政策议题受到广泛关注时，企业政治策略的有效性如何变化，并分析了非政府组织如何推动议题获得广泛关注，以及企业如何预防和应对这种情况。
Firms use political strategies when attempting to influence public policy decisions. One common assumption is that firms' political strategies will be less effective if the public policy issue has widespread interest among a large segment of likely voters—a “widely salient” issue. We explore how information and reputation cascades, driven by activists or nongovernmental organizations, cause public policy issues to become widely salient. We then discuss how firms can prevent the occurrence of such widespread salience and how they can respond once an issue has become widely salient.