当经验遇到国家制度环境变化:美国企业在中东欧地区的外国进入尝试

When experience meets national institutional environmental change: foreign entry attempts of U.S. firms in the Central and Eastern European region

STRATEGIC MANAGEMENT JOURNAL · 2009
被引 71
人大 AFT50UTD24ABS 4*

中文导读

研究了1990-2003年间215家美国上市公司进入11个中东欧转型经济体时,国家制度环境从社会主义向市场经济转变如何影响企业进入模式选择,以及企业经验如何调节这种影响。

Abstract

Abstract We develop an institutional change perspective to examine the tension that can exist between evolving external environmental influences and internal organizational influences on foreign entry attempts. Using data on the entries of 215 U.S. public firms made into 11 Central and Eastern European transition economies during the period of 1990–2003, we find that shifts in national institutional environments, from a socialist to a market economy, reduce the extent of challenges encountered to make a hierarchical entry, which leads to an increase in foreign hierarchical entry attempts but not necessarily to a decrease in relational entry attempts as institutional transformation. We find evidence of inertial influences as experienced entrants tend to follow their previous decisions when making subsequent entry attempts. Further, they are less responsive in their foreign entry strategies to the institutional transformation in a given host country than inexperienced firms. We also find that the experience gained from relational entries results in more hierarchical entry attempts, but hierarchical entry experience results in fewer relational entry attempts. Copyright © 2009 John Wiley & Sons, Ltd.

国际商务制度变迁企业战略转型经济