A Componential Segmentation Model with Optimal Product Design Features
提出一种方法，在成分分割框架下寻找给定产品的最优市场细分，或给定细分的最优产品设计，扩展了以往标量积或方差分析分解的研究。
ABSTRACT In componential segmentation the researcher is interested in decomposing survey respondents' evaluations of conjoint‐designed product descriptions into separate contributions; these contributions are due to stimulus attributes, respondent attributes, and/or conjoint‐designed situation attributes. Previous research has employed either scalar product or ANOVA‐like decompositions. The present paper extends earlier research by presenting a procedure for finding optimal market segments for given products, and vice versa. The model is developed in the context of the ANOVA‐type formulation of componential segmentation.