加州葡萄酒产业中的地位、质量与社会秩序

Status, Quality, and Social Order in the California Wine Industry

ADMINISTRATIVE SCIENCE QUARTERLY · 1999
被引 777
人大 A+FT50UTD24ABS 4*

中文导读

研究了生产者在市场中的地位如何影响其产品质量选择,通过分析595家酒庄十年间超过一万次联盟决策,发现高地位者更能从后续高地位联盟中获益并提升自身地位。

Abstract

This paper examines how a producer's status in the market influences its choices about product quality, and the outcomes that result. We compare economic models of reputation that emphasize the role of past quality as a source of information about current quality with sociological models of status that emphasize the role of affiliations. We test hypotheses about the complementary effects of status and reputation in an analysis of more than 10,000 affiliation decisions made by 595 wineries over a 10-year period. Results show that actors occupying high-status positions obtain greater benefit from subsequent high-status affiliations than do actors occupying low-status positions. As such, these actors are more willing and able to pay for subsequent high-status affiliations and to use them to advance their position in the larger status ordering.

产业组织社会地位产品质量声誉市场策略