Strategy as a field of study: Why search for a new paradigm?
探讨了在行业巨变下，管理者为何放弃传统战略方法、转向关注执行，而学者则持续探索新范式，并介绍了《战略管理杂志》特刊中关于新范式演进的创新思考。
The fundamental structural transitions in a wide variety of industries brought about by major catalysts such as deregulation, global competition, technological discontinuities, and changing customer expectations are imposing new strains on managers around the world. Old recipes do not work anymore. Managers, concerned with restoring competitiveness of their firms, are abandoning traditional approaches to strategy; they are searching for new approaches that give guidance in a turbulent environment. Many academics, confronted with the same reality, are reexamining the relevance of the concepts and tools of the strategy field. In the absence of a consistent and useful strategy paradigm that they can use, managers appear to have embraced attention to ‘implementation’ as their saviour, more or less abandoning strategy as either unimportant or uninteresting. Academics continue to search for new approaches. This special issue of the Strategic Management Journal presents creative and new thinking dealing with substantive issues and methodologies that can lead to the evolution of a new paradigm(s).