利用渠道结构解释经销商帮助制造商打击假冒伪劣的意愿

Using channels constructs to explain dealers' willingness to help manufactures combat counterfeiting

JOURNAL OF BUSINESS RESEARCH · 1993
被引 44
人大 A-ABS 3
市场营销渠道管理假冒伪劣治理经销商行为