Creativity as Investment
提出创造力的投资理论，认为创造性人才需像金融投资者一样逆势而为，在思想领域低买高卖，并投资于知识、智力、思维风格、动机、个性和环境六种资源以克服阻力。
This article describes an investment theory of creativity. It suggests that a creative person needs to defy the crowd to buy low and sell high in the realm of ideas, just as a successful financial investor defies the crowd and buys stocks when they are out of favor and sells them when they become popular. Creative ideas are often unpopular. To overcome the resistance to those ideas, creative people—as well as companies desiring to encourage creativity—need to invest in six resources: knowledgeintellectual abilities; thinking styles; motivation; personality; and environment. All of these resources need to be present for a creative enterprise to succeed.