Foreign Market Entry: Production-Related Strategies
分析企业进入外国市场的不同生产相关策略的利润，发现即使能收取最优许可费，外国直接投资在许多情况下仍是利润最高的主导策略，并提出了应对政府限制的反制策略。
This paper examines the profit to a firm of different production-related strategies for entering a foreign market. The entry strategies examined are foreign direct investment, exclusive licensing, multiple licensing, joint venture, and a combination of joint venture and licensing. It is shown that even though the entering firm is able to charge the optimal licensing fee, foreign direct investment generates the highest profit and is thus the dominant entry strategy in many contexts. This paper also suggests counter-strategies for responding to government restrictions on firms' entry.