A Holistic Approach to New Product Development: New Insights
研究证实了在早期新产品开发中纳入生产、采购、物流、供应商和客户等各方对制造效率、敏捷性、交付服务和组织绩效的积极影响，并指出许多企业仍有提升空间。
SUMMARY The literature for some time has endorsed a participative approach to new product development. Nonetheless, practice still seldom follows theory. The production, purchasing and logistics areas, as well as suppliers and customers, continue to be underrepresented at many manufacturing firms. This research provides empirical support for including these parties early in new product development. It demonstrates the positive impact their participation can have on manufacturing efficiency and agility, delivery service and organizational performance. It also reveals that there is ample room to increase their participation at many firms.