The effect of controversial global sourcing practices on the ethical judgments and intentions of U.S. consumers
基于Hunt-Vitell理论框架，通过美国消费者调查数据，研究消费者如何对企业的成本驱动型全球采购实践进行道德判断，以及这种判断如何影响其消费意图。
Abstract Global sourcing has led to lower cost and more effective supply chains for many companies. However, when the cost‐driven practices of many suppliers in these chains come to light there is often considerable debate over the ethics of these practices. This research uses the well‐known Hunt–Vitell framework as the theoretical foundation for a structural equation model of the deontological and teleological evaluations used by consumers when making ethical judgments of a firm's controversial cost‐driven global sourcing practices. Data from a large‐scale U.S. consumer survey show the importance of deontological and teleological evaluations in forming consumers’ ethical judgments of global sourcing practices, and establish a strong relationship between ethical judgment and the intention of consumers to alter consumption of a firm's products. Extensions to the framework and demographic analyses for age, gender, and income provide insights as to how perceptions of these practices affect consumer evaluations of a company involved in global sourcing and how consumers actualize their resultant intentions.