COMMUNICATIONS IN AGRICULTURE: RESULTS OF A FARMER SURVEY
基于对农民的调查,分析了农民对信息和建议的使用情况及其对各类传播渠道的态度,发现农民普遍满意,但农场信息技术普及不足。
This paper discusses the results of a survey of farmers aimed at establishing a contemporary view of both the use of information and advice by farmers and their attitudes towards the various sources through which agricultural information and advice is channelled. The results of the survey suggest that farmers are generally satisfied with the provision of agricultural information and advice. The Agricultural Development and Advisory Services (ADAS), commercial representatives and the farming press continue to play an important role in communicating information and advice to farmers, but the wider uptake of on‐farm information technology is yet to be achieved.