Optimal Pricing of New Subscriber Services under Interdependent Adoption Processes
构建并优化了针对新订阅服务的动态扩散系统，发现零售商与消费者采纳过程的相互依赖显著影响定价策略，且即使无相互依赖，最优定价也与耐用品文献不同。
This article develops and optimizes dynamic diffusion systems for new subscriber consumer services. Each proposed system is composed of two differential equations, one for the retailer adoption process and another for the consumer adoption process that incorporates price. Several of such systems are optimized using optimal control methods. Presence of interaction is found to significantly influence the qualitative characterization of pricing policies of new subscriber services. Furthermore, even when interaction is not present, the derived characterization of optimal pricing policies proved to be very different from those reported in the literature for new consumer durables.