A taxonomy of competitive retailing strategies
研究对美国超市连锁店在自有品牌杂货产品上的竞争策略进行聚类分析，识别出四种策略群组，并发现激进型发起者策略的绩效更优。
Abstract An important aspect of any scientific investigation involves classifying the phenomena being studied. This research focused on a taxonomic analysis of the limited domain of competitive retailing strategies employed by U.S. supermarket chains for generic brand grocery products. Using cluster analysis, an empirically derived taxonomy was developed, and the characteristics of firms in each of the four strategic groups were examined. In addition, the performance of particular strategic groups was analysed. Firms in one of the strategic groups (aggressive initiators) consistently indicated higher levels of success.