Matching Strategies and Strategy Making: Process, Content, and Performance
研究了波特的一般竞争战略与战略制定过程之间的关系,发现创新差异化战略与信息处理、互动和果断性显著相关,而成本领先和聚焦战略关联较弱。
The relationships between Porter's (1980) business strategies and the process of strategy making are investigated. The complexity of a strategy is shown to be associated with the intensity of information processing and managerial interaction used in its development and implementation. Porter's strategy of innovative differentiation related significantly to information processing, interaction, and assertiveness in strategy making, especially among the most profitable firms, cost leadership had very few notable associations with decision making, and focus strategies related inversely to information processing.