商业战略的生态分析

The Ecological Analysis of Business Strategy

CALIFORNIA MANAGEMENT REVIEW · 1984
被引 80
人大 A-ABS 3

中文导读

指出商业战略研究依赖回顾性案例的缺陷,提出通过长期研究组织群体来获得更严谨的方法,对研究者和实践者均有价值。

Abstract

Research on business strategy suffers because it often relies on retrospective case studies. Strategic alternatives are discussed without information on the range of existing practices. In addition, the rate at which new strategies are adopted and implemented is unknown. Studying populations of organizations over time avoids these problems and offers promise for a more sophisticated and methodologically rigorous approach to strategic studies for both researcher and practitioner.

战略管理组织生态学管理科学商业研究