竞争优势,好莱坞风格

Competitive advantage, Hollywood style

ACADEMY OF MANAGEMENT PERSPECTIVES · 1997
被引 3
人大 AABS 4

中文导读

研究1936至1965年间七大好莱坞电影制片厂的资源如何影响可持续竞争优势,发现基于产权的资源在稳定市场中更有利,而知识资源在变化和不确定时期更有用。

Abstract

The article focuses on how property-based and knowledge-based resources influence sustainable competitive advantage. It examines seven major Hollywood film studios between 1936 and 1965 to determine the relationship resources held with studio performance. It mentions that property-based resources are protected by property rights and include patents, copyrighted brands, locations, and exclusive contracts. It states that knowledge-based resources include various skills that help a firm develop and market competitive products. The article suggests that in a stable market environment that property resources are of greater advantage, while knowledge resources are more useful in times of change and uncertainty.

战略管理资源基础观电影产业竞争优势