Selecting tactics to implement strategic plans
研究发现管理者使用复杂策略实施战略计划,但滥用会降低效果。本文基于情境约束(如行动自由度和咨询需求)开发了一个权变框架,用于选择策略。测试50个案例,使用推荐策略的成功率94%,非推荐策略仅29%。
Abstract Strategic managers have been found to use sophisticated tactics to implement strategic plans, but seem to limit their effectiveness by applying them indiscriminately. A contingency framework that uses situational constraints, such as the manager's freedom to act and need for consultation, is developed to select among tactics preferred by practitioners. The framework was tested using 50 episodes of strategic planning. There was a 94 percent success rate when the implementation tactic recommended by the framework was used, and a 29 percent success rate when another (non‐recommended) tactic was applied, suggesting that following the framework's prescriptions may improve the success rate for strategic plan implementation. The implications this research for practicing managers are discussed.