IN THE EYES OF THE BEHOLDER: CONCEPTUALIZATIONS OF RELATEDNESS HELD BY THE MANAGERS OF LARGE DIVERSIFIED FIRMS
调查近200位CEO如何感知企业业务间的关联性，发现经理人不仅考虑产品、市场和技术相似性，还重视共享差异化和营销技能等额外维度。
In this study, chief executive officers were surveyed to evaluate how they perceive their firms’ businesses to be related. Responses from nearly 200 top executives provided the data for this study. Findings suggest that some managers think of relatedness in terms of similarities in products, markets, and technologies, a type of relatedness that is assessed by existing measures of diversification. The study also found, however, that managers hold additional conceptualizations of relatedness, including relatedness characterized by an emphasis on shared differentiation and marketing skills. The importance of the study’s findings and its contributions to the diversification literature are discussed. © 1997 by John Wiley & Sons, Ltd.