The Political Standardizer
论证企业技术活动与政治活动可能高度重叠,提出“政治标准化者”概念,即企业将技术标准化作为政治策略,并以乐高为例说明两者如何结合。
Our aim in this article is to demonstrate that corporate technical activity and corporate political activity can overlap substantially or intertwine in ways quite difficult to tease apart analytically. Theories of corporate political activity must therefore be modified to include technical standardization as potentially part of such activity. The article proposes a conceptual framework for studying such situations and argues for the existence of a “political standardizer,” defined as a company that works for or through technical standardization as a political strategy. Such a firm pursues political objectives in its technical standardization practices. The article illustrates this argument with a case study of the toy producer LEGO ® . The case study provides support for existence of a political standardizer and illustrates concretely how technical and political activities are combined by a particular company.