The International Match: Metaphors as Vehicles of Social Identity-Building in Cross-Border Mergers
研究了跨境并购中文化身份构建的隐喻过程，通过分析芬兰-瑞典并购案例中的隐喻练习，揭示了认知、情感和政治层面的身份构建，替代了传统的本质主义分析。
This article focuses on cultural identity-building in the cross-border merger context. To provide an alternative to the dominant essentialist analyses of cultures and cultural differences, cultural identity-building is conceptualized as a metaphoric process. The focus is on two processes inherent in the cross-border merger context: construction of images of Us and Them and construction of images of a Common Future. Based on an analysis of a special metaphor exercise carried out in a recent Finnish-Swedish merger, the article illustrates how the metaphoric perspective reveals specific cognitive, emotional and political aspects of cultural identity-building that easily remain `hidden' in the case of more traditional approaches.