Research notes and communications a note on global strategies
补充并质疑了Ghosal关于国际竞争的综述,指出剑桥学派和内部化理论两条被忽视的研究路径,强调跨国公司作为网络组织,凭借灵活性和跨国能力转移进行竞争。
Abstract This article augments, as well as takes issue with, the recent review by Ghoshal on international competition. The central question is what changes strategically when a firm moves from domestic to overseas competition. In analyzing this question, it is shown that there exists a neglected line of relevant research by two schools of thought: the Cambridge (Massachusetts) axis and internalization theory. The recent focus of research is described as understanding the multinational corporation as a network competing on its flexibility and the transfer of acquired capabilities across borders.