Putting Technology into Strategic Planning
提出四个关键步骤,帮助企业在制定商业战略时将技术作为核心伙伴,从而优化业务与技术贡献,适用于各类规模与行业的企业。
Technology is often not a full partner in the development of the business strategy. When this occurs neither the business nor the technological contribution is optimized. The experience of successful companies shows that there are four key steps to creating a partnership between technology and strategy: defining the key technological strengths, understanding what technology contributes to success in the marketplace, coordinating business goals and technological implications, and ensuring that all the elements of the organization support the strategy. This framework has been successfully applied to a wide range of organizations, both large and small, in a variety of industries.