掌控企业文化

Gaining Control of the Corporate Culture.

ADMINISTRATIVE SCIENCE QUARTERLY · 1987
被引 471
人大 A+FT50UTD24ABS 4*

中文导读

多位权威专家分享了理解、管理和改变组织文化的方法,包括识别文化规范、强化现有文化的积极面,以及建立支持组织目标的新文化。

Abstract

Leading authorities share their approaches to understanding, managing and changing organizational cultures. Includes methods for identifying cultural norms, reinforcing the positive aspects of existing culture, and building new cultures that support organizational goals and strategies.

组织文化企业管理公共关系知识管理