THE CONTINGENT VALUATION OF FOREST CHARACTERISTICS: TWO EXPERIMENTS
通过两个条件估值实验，研究英国森林的物理特征如何影响游客的支付意愿，发现特征对支付意愿的解释力普遍较弱。
Most work on valuing the recreational benefits of public forests has concentrated on estimating consumers' surplus per visit. We use two contingent valuation approaches to try to place a value on the physical characteristics of British forests, and hence to explain the variation in consumers' surplus across different forest types. Our two approaches are, first, to obtain incremental willingness‐to‐pay to access forests with different levels of a number of characteristics by showing visitors pairs of photographs; and second, to use characteristic levels as explanatory variables in a bid curve. We find that forest characteristics are in general poor predictors of willingness to pay.