复制知识:特许经营组织中的不准确复制与失败

Reproducing Knowledge: Inaccurate Replication and Failure in Franchise Organizations

ORGANIZATION SCIENCE · 2011
被引 209
人大 AFT50UTD24ABS 4*

中文导读

研究利用大型纵向数据,考察特许经营单元偏离标准模板对生存率的影响,比较精确复制与本地适应的效果。

Abstract

The recognition that better use of existing knowledge can enhance performance has spawned substantial interest in the replication of productive knowledge within organizations. An enduring belief is that when expanding by replication, organizations can and should strive to adapt to fit the salient characteristics of new environments. Yet some have argued that the exploitation of an established template for doing business by replication can be more successful when the template is copied precisely. Using unique longitudinal data, we report a large-sample empirical investigation of the survival consequences of accurate replication versus local adaptation by examining the effect that deviation from the template has on the survival chances of franchise units within a large franchise organization.

特许经营知识管理组织复制适应性