面对面预先接触与金钱激励对邮寄调查回收率、回答差异及调查成本的影响

Face-to-face advance contact and monetary incentives effects on mail survey return rates, response differences, and survey costs

JOURNAL OF BUSINESS RESEARCH · 1986
被引 21
人大 A-ABS 3
调查方法市场营销经济学社会学