International Entrepreneurship: Exploring the Logic and Utility of Individual Experience through Comparative Reasoning Approaches
提出个体经验与推理是推动国际创业研究的关键概念，基于启发式和类比推理理论，阐述了经验在国际化不确定情境中的逻辑与效用，并提出了推测性命题。
In this paper, we suggest that individual experience and reasoning, as applied to new endeavors in internationalization, are concepts with high potential to advance conceptual and empirical research in international entrepreneurship (IE). Experience is known to be important in internationalization, but the logic or reasoning with which it is applied is insufficiently understood. Cognitive, comparison–based reasoning theories explain how individuals draw on experience to make sense of uncertain, novel, and complex situations. Drawing on two such theories, heuristics and analogical reasoning, we delineate the logic of experience and advance speculative propositions on its utility in the context of internationalization research.