利用技术创新的策略:何时许可及何时不许可

Strategies for Exploiting Technological Innovations: When and When Not to License

ORGANIZATION SCIENCE · 1992
被引 106
人大 AFT50UTD24ABS 4*

中文导读

构建了一个理论框架,分析创新企业在专利制度局限下,是否应将新技术许可给竞争对手,关键因素包括模仿速度、先发优势及许可交易成本。

Abstract

Given the limits of the patent systems, an innovating firm faces a difficult strategic conundrum: should it license its new technology to competitors or not? If the innovating firm does not license its new technology, competitors may quickly develop their own, possibly better, version of the technology. On the other hand, if imitation of the new technology is difficult, by denying its technology to competitors the innovating firm may be able to establish a competitive advantage. If the innovating firm does license its new technology to competitors, it runs the risk of losing control over that technology (of giving away its competitive advantage to competitors). On the other hand, if competitors are able to rapidly imitate the new technology anyway, by licensing its technology the innovating firm may ensure that its version of the technology becomes the dominant design in an industry. Moreover, the innovating firm will receive royalty payments in this scenario. Given these different scenarios, what should an innovating firm do? In this paper a theoretical framework is constructed that identifies the factors that influence an innovating firm's choice between licensing and not licensing. This suggests that the speed of imitation, the extent of first mover advantages, and the transaction costs of licensing play a major role in determining the appropriate choice.

技术战略竞争分析产业组织创新管理