Barista's Battle Scars
讲述一对创业夫妇在中西部大学城开设高端咖啡店，虽市场接受度高并获“年度企业家”称号，却难以获得扩张资本，且法律顾问的选择对业务未来影响巨大。
This case tells the story of an entrepreneur couple who launched an upscale retail coffee business in a mid–sized college town in the Midwest. Barista's enjoyed immediate and overwhelming market acceptance and was even named “Entrepreneur of the Year,” yet had tremendous difficulty in obtaining expansion capital. The choice of legal advisor also proved to have enormous impact on the future viability of the business. Written from the perspective of the entrepreneurs, the case provides unique insight regarding the importance of cultivating the effective professional relationships needed for business success.