Strategic Responses to Perceived Corruption in an Emerging Market: Lessons From MNEs Investing in China
研究跨国公司在华子公司如何根据感知到的商业领域腐败调整投资承诺和出口市场导向，发现行业腐败影响市场导向，而腐败变化影响投资承诺，且伦理意识增强、本土依赖减弱这些回应。
Success in foreign emerging markets is increasingly critical to the global market leadership for many multinational enterprises (MNEs). However, corruption in emerging markets is pervasive and rampant. This study addresses how MNE subunits strategically respond to perceived corruption in the business segment of a foreign emerging market wherein they invest and operate. My analysis suggests that an MNE subunit’s investment commitment decreases, and its export market orientation increases, with perceived escalated corruption in the specific business segment. Though perceived corruption in an industrial setting (sectorial corruption) has a stronger effect on the subunit’s market orientation, changes in perceived corruption over time (longitudinal corruption) exert a greater influence on investment commitment. To individual subunits, the strength of these strategic responses to corruption is heightened by their ethical awareness but weakened by their indigenous dependence.