WEB‐BASED AND MAIL SURVEYS: A COMPARISON OF RESPONSE, DATA, AND COST
比较了网络调查和传统邮件调查在回应率、回应速度、结果一致性和成本上的差异，并探讨了电子方法吸引受访者参与的能力，对物流研究者选择调查方法有参考价值。
The mail survey is the most common data collection technique used by logistics researchers today. Many researchers have noted that response rates to mail surveys have been declining. The Internet offers logistics researchers several potential advantages over traditional mail surveys. This research compares these two methods across response rates, speed of response, consistency of results, and cost. The research also provides unique insight regarding the ability of electronic methods to gain interest and subsequent participation among potential respondents thereby helping in theory testing.