一次改变一个行为：感知的市场影响与可持续消费
Changing the marketplace one behavior at a time: Perceived marketplace influence and sustainable consumption
JOURNAL OF BUSINESS RESEARCH · 2013
被引 148
人大 A-ABS 3
- R. Bret Leary 通讯
- Richard J. Vann
- John D. Mittelstaedt
- Patrick E. Murphy
- John F. Sherry
可持续消费消费者行为市场营销社会心理学经济学