United States Direct Investment in Japan: Trends and Prospects
指出美国对日本直接投资水平低，批评者常归咎于美国公司努力不足，但作者认为日本政府限制和商业障碍才是主因，并以玩具反斗城和默克公司的案例说明当前挑战。
Virtually every relevant measure, both macroeconomic and microeconomic, reveals the low levels of United States foreign direct investment in Japan. Many critics blame American companies and point to their alleged inadequate efforts to penetrate Japan's markets. This article argues that Japanese restrictions have played a more important role. Restrictions imposed by the Japanese government have eased in recent years, but today numerous barriers stem from Japanese business. The experiences of two notable American success stories in Japan, Toys 'R' Us and Merck, illustrate many of the obstacles that today confront even the most determined American companies.