Proceedo:为未来增长寻找合适的CEO

Proceedo: Finding the Right CEO for Future Growth

ENTREPRENEURSHIP THEORY AND PRACTICE · 2004
被引 12
人大 AFT50ABS 4

中文导读

斯德哥尔摩的电子采购公司Proceedo需要一位有销售经验的高管担任CEO,以扩大客户群并推动下一阶段增长。

Abstract

The founders and employees at Proceedo, an eProcurement firm based in Stockholm, were looking for a new CEO, an older, experienced executive with a track record in sales to mature companies. They had achieved many of their early growth and product development goals; now they need a new CEO to expand their customer base. The founders wanted to create a large, international company, and they believed new leadership was needed to push to the next level of growth.

商业市场营销新产品开发客户基础领导力