MAPPING OF AN IDIOSYNCRATIC SCHEMA*
研究了认知映射在组织管理中的应用，通过一个小企业主管理者的独特图式案例，探讨了图式的构建方法、内容及其改进方向，对从事组织行为与知识管理的研究者有参考价值。
ABSTRACT Among researchers interested in organizations and management, some of those who use cognitive mapping share a common objective: to improve organizational action. Some intervene directly at the level of the organization while others prefer to achieve this indirectly, by working at the individual level. Nevertheless those who work at the individual level rely on the ‘emancipatory’properties of a cognitive map, which facilitates reflectiveness. After calling upon the notions of natural logic, schematization, contextuality, representation, knowledge and schema to characterize the cognitive map and its construction, we present a case, that of the idiosyncratic map of the owner‐manager of a small business. We describe the mode of construction of the map and its content. A critical discussion follows underlining the traps to avoid, the elements to be improved and those that should be kept for construction of future idiosyncratic maps.