Of Babies and Bathwater
重新审视1995年《商业与社会》论坛中关于《财富》杂志年度声誉调查作为企业社会绩效研究数据库的可行性，质疑其中关于财务“光环”偏见的论断，并探讨两种主要企业评级系统在企业社会绩效研究中的适当角色。
A research forum published in Business & Society in 1995 (Issue 2) analyzed whether Fortune magazine's annual Reputation Survey (FRS) is viable as a corporate social performance (CSP) research database. We examine plausible alternative interpretations for a number of assertions and conclusions by the forum authors, including the premise for Brown and Perry's proposed transformation: that the Fortune data are confounded by the presence of a financial "halo," which biases ratings of nonfinancial attributes. Finally, we examine the appropriate roles of the two primary corporate rating systems in the context of CSP.