Buyers’ perceptions of importance and willingness‐to‐pay for certain attributes of source and production verified bred heifers
研究调查了1997至2002年间参加密苏里州Show-Me-Select替代母牛计划销售的买家，发现他们对牛群均匀度、人工授精、同步产犊和母牛体型等属性有显著支付意愿，且经验丰富与否的买家差异不大。
Abstract This research reports buyers’ perceptions of and willingness‐to‐pay for replacement heifers produced through a rigorous, third‐party verified production protocol. Survey respondents attended and registered to purchase heifers at sanctioned Missouri Show‐Me‐Select Replacement Heifer Program ® sales between 1997 and 2002. Responses indicate that pen uniformity, artificially inseminated to calving ease bull, synchronized calving, and heifer size are perceived as important, and their willingness‐to‐pay for these characteristics is economically significant. Though prior research suggests willingness‐to‐pay estimates particularly for inexperienced consumers may be biased, we find little difference between inexperienced and experienced buyers and also little difference from hedonic estimates of heifer characteristics’ value.