Corporate Entrepreneurship
提出，只有通过合适的企业文化才能有效创造和控制组织内的创业行为，企业文化作为社会结构，其意识形态和社会结构两个层面分别促进成员承诺和社会资本形成，从而带来可持续竞争优势。
This article posits that entrepreneurial behavior within an organization can only be effectively created and controlled through an appropriate corporate culture. Corporate culture is viewed as a social structure that possesses two facets that are central to entrepreneurship. The first facet is a superstructure that provides an ideology to which organizational participants can commit to. The second is a sociostructure that facilitates the emergence of social capital, which can provide a form of sustainable competitive advantage.