How much can we learn from success?
警告，研究成功企业、流程或产品时，若方法不当，可能导致严重错误，尤其在用于预测成功或制定行动指南时。
Executive Overview Managers often wish to extract useful information from studies of successful companies, processes, products, personnel or other entities. In this article, we argue that unless a number of critical questions about study methodology are addressed, serious blunders may occur from using study results. This is especially true when studies are to be used as an aid in predicting success or developing guidelines for action. Studies may be useful in benchmarking levels of success or identifying new strategies but studies of successful firms can stumble, even when predicting short-run success.