使用实验室数据研究消费者行为

A Study of Consumer Behavior Using Laboratory Data

Experimental Economics · 2003
被引 51
人大 A-ABS 3

中文导读

通过实验室实验,让被试在5种预算/价格情境下购买真实产品,检验其选择是否满足显示偏好公理,发现29%的被试不一致,并分析了性别、家庭规模等因素的影响。

Abstract

Abstract This paper reports the results of an experiment in which subjects had to buy real products in 5 different budget/price situations. Subjects were randomly drawn from the population of a medium-sized French city, and some of their socio-economic characteristics were recorded. We check the consistency of product choices with the Generalized Axiom of Revealed Preferences (GARP), and find that 29% of the subjects are GARP-inconsistent. This inconsistency rate is slightly lower than the ones found in comparable studies. A possible explanation for our lower rate of GARP violations might be that the subjects in our study were confronted with less budget/price situations. In looking for determinants of the GARP violations, we find that gender, the size of the household, the degree of switching between different products, and the times spent on performing experimental tasks have significant impacts on the probability of GARP-inconsistency.

消费者行为实验室实验显示偏好公理GARP违背